Strategy guide
How a leading company built an enterprise-grade chatbot customers love
Topics Covered
Where we are
Current state of the chatbot ecosystem
Strategy
Creating an enterprise chatbot strategy
Customer value
Ensuring a great user experience
More resources
Where to learn more
“Should our chatbot act human?” “Will our customers even like it?”
It’s scary exploring an enterprise chatbot strategy when you’re still wondering what’s real and what’s just talk.
We thought this was a problem. So we wanted to give you a behind-the-scenes look at how a leading brand created a successful enterprise chatbot. More important, one that’s customer-first.